How To Make Money On TikTok – Sell Merch

Selling your own products is great for monetizing nearly any type of content. Any creator⁠—whether they’re a dancer, singer, or comedian⁠—can make and sell merch to their most loyal fans.

And with a wide variety of print-on-demand companies, there’s a ton of merchandise to choose from. You might sell t-shirts, tote bags, pillow cases, hats, coffee mugs, stickers, notebooks⁠⁠—or any combination of products.

Selling print-on-demand products even has benefits beyond revenue. Owning branded merch gives your fans a more personal connection to your work, and every follower that wears your gear in public creates new opportunities to spread the word about your brand wherever they go.

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Get inspired: Unxpectd

Clothing brand Unxpectd was originally conceived as a school project for six high school seniors. But when the group took to TikTok to promote the clothing they were hand-crafting in their parents’ basements, their lives changed forever.

Unxpectd’s TikTok account had its first viral hit in December 2020, and in just a few months, the size of its following skyrocketed. Since graduating, the team has relocated to Los Angeles, where they still dye and embroider their own products⁠—when they’re not creating fresh TikTok content.

https://www.tiktok.com/embed/v2/7009493579152362757?lang=en-US


What works about Unxpectd’s TikTok account is that it’s rarely used to directly promote its products. Instead, Unxpectd invites followers to get to know the brand’s founders on a more personal level, bringing them along for its brand-building journey.

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