Live gifting is one of TikTok’s most useful features for creators looking to monetize their content through livestreaming. Most social networks have a livestreaming feature, but what makes TikTok unique is that it allows followers to show their appreciation in real time by sending virtual gifts, which can be redeemed for payment.
Here are a few tips to help get the most out of going live on TikTok:
Pick the right time. You’ll want to go live when most of your followers are online. Check your audience insights by going to your profile settings and selecting the Analytics tab to see when your audience is most active.
Stay live longer. Not every user will stick around for the full duration of your live stream, but staying live longer will give more users the chance to log on and catch a glimpse of your broadcast.
Post during your live stream. When you post a short video while live, TikTok prompts users who see the video in their stream with a link to your live broadcast, helping to grow your live audience.
Use TikTok hashtags. As with other social media networks, users frequently browse hashtag pages looking for new accounts to follow. Use TikTok’s hashtags to increase the reach of your videos.
Test your internet connection and other equipment. Don’t overlook the technical aspects of going live. Make sure that your internet connection, lighting, and sound equipment are capable of being used for prolonged periods of time.
Stay safe. Remember that TikTok gives you the ability to filter comments, mute users, and block viewers. Don’t be afraid to use these features for users who aren’t contributing to the conversation in good faith. No one should have to put up with bullying or harassment.
Engaging with users in real time is great for building valuable relationships with your fans. Audiences that have a strong connection to a creator tend to develop a personal stake in their success, which means going live can help to boost other monetization streams as well.
Founded by teenage brothers Eli and Spencer Zied, Habits 365 is a New York–based apparel company centred around the mantra that success is built by nurturing positive habits—with the brand’s optimistic young founders acting as the perfect ambassadors of this philosophy.
The success of Habits 365 lies in its founders willingness to let users get to know them personally. They make frequent use of TikTok’s live feature, often posting short videos of themselves working on their brand late into the night.